Last year, the War on Stupid talked about how John Oliver was a model for high-quality information translation practices. He has the ability to take complex issues like the prison-industrial complex or net neutrality and repackage into something more readily accessible for laypeople. Earlier in February, communications shop Blue Engine Media dropped a similar read, but focused specifically on Oliver’s use Monroe’s Motivated Sequence, a popular structure for persuasion. The sequence looks like this:
- Get their attention
- Present the problem
- Offer hope
- Visualize the solution
- Ask for action
Fun fact: Monroe’s sequence has been around since the 1930s, when it was developed by Alan Monroe, a professor at Perdue.
They make some interesting points about how that same communication model can be crucial for issue advocacy, particularly as a means of getting people to forge emotional connections with particular issue stances. Head over to Blue Engine get the whole story on how to make friends and influence people.