That’s the chilling subhead on a recent FastCo article covering research on Americans’ perceptions and understanding of organic foods in the marketplace.


A chart demonstrating that while a large percentage of Americans will buy organic produce, relatively few understand what organic means.



If there was ever a need for a great piece of Stupid-fighting content, this would be a great opportunity to help people understand the current state of affairs in our food production and distribution chains. Not a “factory farms are brutal, disgusting places” piece; something covering regulation, labeling, standards, etc. Or, even more basic, what separates organic from inorganic. In an age when vegetables can be recalled for spreading food-borne illnesses, surely there are some complexities that, once unraveled, would begin to present ideas for innovative public policy and legislative solutions.

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