Breaking down the intricacies of Evolution, Human nature and Business, this Canadian rapper is <insert rap joke about taking someone to school>

Tactic: Deftly written and performed hip hop songs
Topics: Science, Evolution
Brief: Unapologetic and witty, Baba Brinkman takes topics that would usually bore and turns them into thought-provoking rhymes set to infectious beats. The music videos ad another layer of sense-making as they combine live-action performance with motion graphic visual aids ranging from statistical charts to doodles in a notebook.

Below are a few of our favorites:

For more you can check out his websites below:
Baba’s website
Rap Guide to Evolution site

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Just an interested observer of the amazing work being done by creatives and other sense-makers.

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